J. Cole continues his ‘The Off-Season’ album promotion with a new video for “a m a r i.”
Directed by Mez for Heirs, “a m a r i” is the first track from the newly released album to receive the video treatment.
The video for the early fan favorite arrives just two days after “Amari” debuted at No. 1 on the U.S. Spotify chart.
“The Off-Season” is expected to debut at No. 1 on the Billboard 200 albums chart with approximately 280,000 to 310,000 copies moved in the first week.
Released last week Friday, the new album features guest appearances from Cam’ron, 21 Savage, Lil Baby and Morray.
On Sunday (May 16), J.Cole made his debut in the Basketball Africa League as his Rwanda Patriots, who he signed a three-to-six game contract with defeated Nigeria’s River Hoopers 83-60.
Watch a m a r i video below.