With a visual eye that helped him rack up over 2.8 million YouTube subscribers, King Von always accompanied his crazy stories with videos that matched the song’s vibe. Today, King Von’s estate shares the video for “Too Real,” a highlight from the new posthumous album “What It Means To Be King.”
The song is a impassioned missive from Von, as he rocks a stutter-stepping flow and makes plain that he’s the realest in the streets: “I asked once won’t ask again/Know who you dealing with/If I crack once won’t crack again/Ain’t wit that feelings sh*t.” Directed by his regular collaborator DrewFilmedIt, “Too Real” finds Von stalking the backstreets of Chicago with a flamethrower in hand, flashing the glittering smile that his fans and friends knew so well.
A labor of love that compiles unheard music from the artist’s oeuvre, What It Means To Be King is packed with the ferocious bars and gripping narratives that earned him a huge fanbase, but also hints at some of the directions he might have taken if he had more time.
The album features contributions from many of the people who knew Von best, including regular producer and collaborator Chopsquad DJ, his “twin” Lil Durk, and fellow O’Block natives like Boss Top and DqFrmDaO, along with street rap heroes like like 21 Savage, Moneybagg Yo, G Herbo, and more, making plain the level of respect Von commanded in the rap game at large.
Released last Friday, What It Means To Be King topped Apple Music’s All-Genre Albums chart over the weekend, and is on pace for a big debut on the Billboard 200.
