Climbing charts with his soaring melodies and inspirational lyrics, North Carolina’s Morray is one of hip-hop’s brightest young stars. Promising the world that his successful 2021 was just the beginning, the rising rapper shares “Never Fail,” an anthemic new video single.
Produced by Smatt Sertified, Akachi, and Sonickaboom of 808 Mafia, “Never Fail” is a change of pace for Morray, eschewing guitar loops for epic trap production and allowing the artist to flex his verbal dexterity with fast-paced melodic runs. The song is a lyrical showcase for the Pick Six Records rapper, who shares harsh words for his doubters and asserts that he won’t be satisfied until he proves himself to be the best in the game: “I’ma just count up the millions it’s touching the ceiling I love how it fall dog/You get one shot to make an impression or you blow it like a sawed off.”
“Never Fail” features a guest appearance from Benny The Butcher, the Griselda rapper matching Morray’s lyrical intensity with a percussive and powerful 16 bars.
Directed by Whipalo, the “Never Fail” video finds Morray and Benny spitting in the shadow of skyscrapers, as they tour New York City and mean mug for the camera. Morray is currently working on his follow-up to Street Sermons, the artist’s critically acclaimed debut album.