The Sound of HipHop never gets old nor does it die. It is by our very nature. She has blessed The Creator with the power to morph what always feels like an out of the box moment of creativity, magic, voodoo, luck? Genius is what I’d ascribe to it into Music that goes on to endear itself in the hearts of listeners for generations to come, at the same time revolutionising the game and reinventing itself.
The Creator nor anyone else for that matter must not forget there is no end to the creative juice in HipHop, being the Culture that unifies every genre of music. For clarity, The Creator in this Article is every person who makes music passionately all mysticism aside, specifically one who engineers the sound. But Can it be in this era The Creator is experiencing what in a writer’s world we’d call Writers’ Block? I ask this because today some of us have been made to believe one sound always dominates HipHop at a time, that being what has been made to seem popular at that period and sounds that were popular at one point with the listeners are now left to eat the dust and are decided by people who don’t know what vibe means to be no more “appealing” to the listeners’ ear. So its either one or the other. I see The Creator who has the power to give us options at the forefront of this monopoly of sound, throwing creativity outside the window to make Music that fits the market description.
Let’s take a moments look at YouTube which is accessible by everyone and is a good source for music to see one example of what I mean amongst others I have. On YouTube, makers of music are today are torn between developing their own sound and making duplicates of what Artists in “Mainstream” HipHop are doing to attract the attention of other Artists who might not be in the mainstream but are looking to by becoming clones of such major artists all to land a placement and fit into the job description of being a “Music Producer”.
Now because there’s a lot of competition for this imaginary slot, a lot of uploading of the same type sound makes supply more than demand which forces price down, it’s impossible for the music to be unique that they have to be tagged and they sell for cheap. Economics.
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Next week – Wizkid Going International And This Means For HipHop In Nigeria