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Roc Nation And Koffee Debut ‘The Harder They Fall’ Music Video


Roc Nation And Koffee Debut ‘The Harder They Fall’ Music Video

The original motion picture score is set to release January 14th.

Roc Nation and Jamaican reggae singer, songwriter, and rapper, Koffee have released the new music video, “The Harder They Fall,” a multidimensional visual captured against the backdrop of a deserted Western town inspired by the film.

Directed by child. (Doja Cat’s “Woman,” Janelle Monae’s “Turntables”), the video opens with a scene of a horseback gang overtaking the city, layered under flickering close ups of Cherokee Bill, Trudy Smith, and Rufus Buck. The visual pans in on sleek silhouettes of Koffee’s rhythmic dancing inside a rustic wooden building, overlaid with electrifying dance performances donning western garments and captivating action scenes from the film.

Koffee, styled in 2021 Bottega Veneta, rides into the city for an energetic saloon performance before closing with a dazzling solo shot singing under moonlight – all while encircled by the prolific Compton Cowboys.

“I’m very excited about this release,” said Koffee. “Being a part of such a powerful project is an honor. We put a lot of work into bringing this song to life and I hope fans will be able to connect to all the special elements we’ve woven into the video.”

In addition to Koffee, The Harder They Fall soundtrac, which debuted earlier this year ahead of the film’s global release on Netflix November 3rd also features JAY-Z, Kid Cudi, Ms. Lauryn Hill, Jadakiss, Seal and more.

Watch the official music video below.

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