Fresh off his crip-walking set at the Pepsi Super Bowl LVI halftime show on Sunday. Snoop Dogg has announced that he’s making Death Row Records an NFT label
During an appearance in a Clubhouse chat room on Monday (February 14), which was later recorded and uploaded onto YouTube. The 50-year-old rapper confirmed he wants to move the legendary hip hop label into the world of non-fungible tokens.
“Death Row will be an NFT label,” Snoop said. “We will be putting our artists through the metaverse and through a whole other chain of music.”
He continued “Just like how we broke the industry when we was the first independent to be major… I want to be the first major in the metaverse so Death Row will be an NFT label.”
Snoop acquired Death Row for an undisclosed fee from previous owners MNRK Music Group earlier this month. The label founded in 1992 by Dr. Dre, Marion “Suge” Knight, The DOC and Dick Griffey, is responsible for launching the careers of artists such as Tupac Shakur and Snoop himself.
Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr released his first two albums, Doggystyle and Tha Doggfather via the famed label before leaving for No Limit Records in 1998.
“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members,” Snoop said.
In the same Clubhouse room, the Dogg-father also revealed that his new album B.O.D.R (Bacc on Death Row) which was released on 11 February, will be available on the blockchain in partnership with the platform Gala Games.
“If anything is constant, it’s that the music industry will always be changing,” Snoop said in a press release. “Blockchain tech has the power to change everything again and tip the table in favor of the artists and the fans, and we’re going to be right at the front of the pack with this Gala Music deal.”
Priced at $5,000, the Gala Music version of the album features one of the LP’s 17 songs as an NFT, as well as three exclusive bonus tracks. If all 25,000 sell out before the sale ends on Thursday (Feb. 18) at midnight, the West Coast legend’s NFT’s will have generated a cool $125 million.
